Arby's — Charlie Wolff

Arby’s

I was lucky enough to write on the We Have The Meats campaign from its inception and continue as its creative director for several years.

We Have The Meats

Over the course of my time as writer and creative director on Arby’s, we launched one of the most famous QSR campaigns of all time. We wrote thousands, and made hundreds. Here are a handful of my personal favorites.

Head of Sandwiches

The We Have The Meats campaign almost always featured a chef coat-clad torso and some macho, meats groping hands. It was time to give this body a head with a face on it. And a title.

Dumb Fun

I can’t tell you how much I love stupidity. I can only show you what’s possible when you start from a truth, and tell it in the dumbest way possible. These became some of the most beloved pieces of content we ever made with Arby’s.

ESPN